In digital advertising, understanding campaign results helps advertisers make informed choices and publishers review ad activity. Ad reports can show how often ads appear and how users interact with them. By checking the available metrics in BullishADS, users can assess campaign performance and adjust their approach over time. Here’s a guide to several useful advertising metrics and what they can tell you.

To review advertising activity, it helps to understand what each metric measures. The available figures depend on the campaign type and platform settings. Reviewing them regularly can help advertisers plan campaigns and publishers understand how ads are performing on their websites.

Click-Through Rate (CTR)

Click-through rate is the percentage of ad impressions that result in clicks. A higher CTR can indicate that an ad is attracting attention from viewers. Compare CTR across campaigns or creatives to see which ads receive more clicks.

Conversion Rate

Conversion rate measures the share of visitors who complete a chosen action after clicking an ad, such as making a purchase or submitting a form. This may require separate conversion tracking on the advertiser’s website. Use it to evaluate whether clicks are leading to the outcome you want.

Cost Per Click (CPC)

Cost per click is the amount charged for each valid ad click in a CPC campaign. Reviewing CPC alongside campaign spending can help advertisers understand how their budget is being used. Check the selected campaign settings and rate when comparing costs.

Earnings and Campaign Spend

Advertisers can review campaign charges and publishers can review their recorded earnings in their account activity. These amounts help each user understand the financial activity shown in their dashboard. Actual outcomes depend on campaign settings, valid activity, and the rates applied.

Impressions and Clicks

Impressions count how many times an ad is displayed, while clicks count recorded interactions with the ad. Comparing these figures helps users review visibility and engagement. Publishers and advertisers can check the reports available for their account and campaign type.

Understanding ad metrics can help advertisers and publishers make thoughtful decisions. Review impressions, clicks, costs, and earnings using the reports available in BullishADS. For a fuller picture of campaign outcomes, advertisers may also track conversions on their own websites and compare them with their advertising activity.